B3 Bond Builder is typically done as an ad-on service to a color/chemical service, but can be done as a stand-alone service as well.

"Brazilian Blowout created b3 Brazilian Bond Builder, which realigns all three bonds that make up the hair. This includes the disulphide bonds, salt bonds, and hydrogen bonds, according to Alfredo Lewis, who is the global director of education of Brazilian Professionals.

Alfredo Lewis says: “Realigning all three bonds reduces damage to the cellular membrane complex. The cellular membrane complex is like an adhesive that keeps the layers of the cuticle of the hair stuck together. When the cellular membrane complex loses the “stickiness” it allows the hairs cortex to become exposed.The cellular membrane complex can deteriorate from heat damage, chemical services or mechanical damage.When the cortex is exposed our hair lacks shine, breaks off and splits easily.When hair color is applied to our hair the cortex is affected and if the bonds that make up the cellular membrane complex are not realigned the hair is subject to damage.”

The b3 Brazilian Bond Builder is one step, which consists of the product being mixed into any color formula to prevent breakage during chemical services.It works on strengthening the inner structure of the hair.

When the cellular membrane complex is realigned by b3 Brazilian Bond Builder your hair color will be more vibrant and the hair color will last longer because the cuticle is sealed so the pigment gets locked inside the hair."

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